BIGGER – align name and visual
An article that illustrates how important it is to align verbal and visual branding. We though BIGGER was about power and strength. While it was all about innocence and big dreams.
A new skin for BRAT
BRAT tasked us with the creation of its new visual identity and its website.
Date : June 2024
BRAT is an urban planning firm based in Brussels created 30 years ago. This team of 10 urban planners contributes to the development of large and small cities in Brussels, Wallonia and Flanders. With their 360° approach of city planning, they take aboard multiple parameters in account throughout the whole process, from diagnostics to solution design.
BRAT had a 20-years old logo that we decided to modernize, by giving it sharper but rounder letters, and a brand-new set of colors. In the brand guidelines, we extended the colors-palette to about 20 different colors, to ensure BRAT has enough flexibility when designing their future city maps. The brand identity has been deployed on an initial social media grid helping the team in their first communication with this new skin.
The website is organized around their unique methodology and present their fields of expertise. The team section introduces every team member with a personal biography, showing the specialties and personal interest of every team member. It also presents a massive list of references, often needed to answer public tenders. Have a look on the website : https://www.bratprojects.be/
Discover BRAT on Instagram : https://www.instagram.com/brat.projects
